Jan 29, 2012

Amanda Hocking didn't go with Amazon, highest bidder

FutureBook caught up with Amanda Hocking recently and talked about going from a self-publishing platform to a traditional publishing house.

Hocking has become a poster child for many indie authors, selling 1.5 million self-published eBooks. Although she has been successful in that realm, Hocking wanted to see her books in a traditional bookstore. She wanted to be in print.

Hocking felt St. Martins Press was the best outlet for that – but it was not the highest bidder for her work.
"Amazon actually was [the highest bidder] but I did not necessarily think they could get the books into the stores," Hocking told FutureBook. "I knew they could do good promotions for e-books, but what I really wanted was a publisher who could get the paperbacks into stores, and I didn't think they quite had the influence."
One of the more interesting notes in the Hocking article was the different between freelance editors and those working in a publishing house.
"There were things I didn't feel confident about doing before my editor got involved," she says. The freelance editors she'd employed previously had been "more cautious" in their approach, she adds.
Amanda Hocking on Amazonand Smashwords

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